T1PS.com
Rapidly building sales for a new online business
Leading financial journalist and share tipster Tom Winnifrith had decided to set up a subscription based online share tipping site, after his successes as Editor of Red Hot Penny Shares.
To grow the customer base and migrate followers of Red Hot Penny Shares and other print publications to the new web-based service. With a tight marketing budget, money had to be well spent and measured carefully for its effectiveness.
Helped to build T1PS.com into a £600,000/year web business in just five months through a successful integrated marketing campaign that acquired 6,000 customers in this short space of time. Activities included direct marketing of mailshots, share register analysis, private investor roadshows and conferences, print and web advertising, PR, design and web content development. Key marketing media such as mailshots and advertising were response tagged and monitored carefully to ensure they were delivering results- if they were not, we moved on.