IKON provides a comprehensive marketing audit - for companies, but also for venture capitalists prior to investing - to gauge whether or not the marketing strategy and available resources are likely to deliver claimed benefits.

• A marketing audit provides valuable due diligence to assess whether a company has the relevant skills, resources and budgets to deliver its marketing strategy. A thorough evaluation can provide a comfort factor prior to any investment decision on that company.
• Where a company is raising money, particularly second level funding, it usually has developed its product by then and is looking to finance a marketing drive. It's your money that will do this, and you need to know whether the proposed marketing campaign can deliver the purported benefits

At an early stage, a growing company often cannot always afford a full-time marketing director or department. IKON can fill the gaps, insourcing the marketing knowledge and expertise that needs injecting at an early stage.